1. Introduction

Welcome to www.dapple.shop (“Dapple”, “we”, “us”, or “our”).
We operate a website focused on reviewing and providing information about artificial intelligence (AI) tools (the “Services”).

This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit www.dapple.shop (the “Site”). By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not access or use the Site.

2. Who We Are

3. Information We Collect

We may collect information about you in the following ways:

3.1 Information You Provide to Us

When you use the Site, you may provide us with:

  • Contact Information: such as your name and email address (for example, when you subscribe to a newsletter, fill out a contact form, or request information).
  • Account Information (if applicable): username, password, profile details.
  • Content You Submit: comments, reviews, feedback, survey responses, or other information you choose to provide.
  • Communication Information: messages you send to us via email, contact forms, or other channels.

3.2 Information Collected Automatically

When you access or use the Site, we may automatically collect certain information, such as:

  • Usage Data: pages visited, time and date of visit, time spent on pages, clicks, referring/exit pages, and similar usage information.
  • Device and Technical Data: IP address, browser type and version, operating system, device identifiers, and other technical information.
  • Cookies and Similar Technologies: information collected through cookies, web beacons, and similar tracking technologies (see Section 6 below).

3.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Analytics Providers: who help us understand how users interact with the Site.
  • Email/Marketing Service Providers: if you join our mailing list or sign up for campaigns.
  • Affiliates and Partners: if you click on affiliate links or interact with partner content, we may receive information about that interaction (for example, whether a purchase was made).

4. How We Use Your Information

We use the information we collect for purposes including:

  • To Operate and Maintain the Site: including troubleshooting, data analysis, and system administration.
  • To Provide Content and Services: such as AI tool reviews, recommendations, and related resources.
  • To Communicate With You: responding to inquiries, sending administrative messages, and, if you opt in, sending newsletters or promotional materials.
  • To Improve Our Content and User Experience: analyzing how visitors use the Site to enhance layout, content, and features.
  • To Personalize Your Experience: such as showing content or recommendations we think may interest you.
  • To Protect Our Rights and Prevent Misuse: detecting, preventing, and addressing technical issues, security incidents, or potentially prohibited activities.
  • To Comply With Legal Obligations: such as responding to lawful requests, enforcing our terms, or meeting record-keeping requirements.

5. Legal Bases for Processing (EEA/UK Visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data on the following legal bases (where applicable):

  • Consent: for example, when you sign up for our newsletter or accept certain cookies.
  • Legitimate Interests: such as improving the Site, analyzing performance, and preventing abuse, provided these interests are not overridden by your data protection interests or fundamental rights.
  • Contract: where processing is necessary to perform a contract with you or take steps at your request before entering into a contract.
  • Legal Obligation: where we must comply with applicable laws and regulations.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings.
  • Understand how you use the Site and which content is most popular.
  • Improve performance and user experience.

Cookies may be:

  • Session cookies: which expire when you close your browser.
  • Persistent cookies: which remain on your device for a set period or until you delete them.

You can usually set your browser to refuse cookies or alert you when cookies are being sent. However, some parts of the Site may not function properly without cookies.

7. Third-Party Services, AI Tools, and Links

Because our Site focuses on reviewing AI tools, we may:

  • Link to Third-Party Websites or Services: including official pages of AI tools, documentation, or demo platforms.
  • Use Third-Party Integrations: such as embedded videos, widgets, or demo interfaces provided by AI tool vendors.
  • Use Third-Party Analytics and Marketing Tools: such as Google Analytics or similar services.

These third parties may collect information about you when you visit their sites or interact with their embedded content. Their use of your information is governed by their own privacy policies, not ours. We encourage you to review their policies before providing any information.

8. Affiliate Links and Sponsored Content (If Applicable)

We may participate in affiliate programs or display sponsored content. This means:

  • We may earn a commission if you click on certain links and make a purchase or sign up for a service.
  • Sponsored or affiliate content will be disclosed where required.

Any tracking performed by affiliate partners is subject to their privacy policies.

9. How We Share Your Information

We do not sell your personal information. We may share information in the following situations:

  • Service Providers: with third-party vendors who perform services on our behalf (e.g., hosting, analytics, email delivery, customer support).
  • Business Transfers: if we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, subject to this Policy.
  • Legal Requirements and Protection: when required to do so by law or in response to valid legal requests, or to protect the rights, property, or safety of Dapple, our users, or others.
  • With Your Consent: if you explicitly authorize us to share your information with third parties.

We take steps to ensure that service providers who access personal data do so in a manner consistent with this Privacy Policy and applicable laws.

10. Data Retention

We retain personal information only for as long as necessary to:

  • Provide the Site and Services.
  • Fulfill the purposes described in this Privacy Policy.
  • Comply with legal, tax, or accounting requirements.
  • Resolve disputes and enforce our agreements.

When we no longer need your information, we will delete or anonymize it, or if that is not possible, securely store it and isolate it from further use.

11. Data Security

We use reasonable technical and organizational measures to protect information against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

12. International Data Transfers

If you access the Site from outside the country where our servers are located, your information may be transferred to and processed in other countries, which may have data protection laws that are different from those in your jurisdiction.

Where required by law, we will take appropriate steps to ensure that transfers of personal data are subject to adequate safeguards.

13. Your Rights and Choices

Your rights may vary depending on your location, but may include:

  • Access: request confirmation of whether we process your personal data and obtain a copy.
  • Correction: request that we correct or update inaccurate or incomplete information.
  • Deletion: request deletion of your personal data, subject to certain exceptions.
  • Restriction: request that we restrict the processing of your personal data in certain circumstances.
  • Objection: object to certain processing, including processing based on legitimate interests or for direct marketing.
  • Portability: request a copy of your personal data in a structured, commonly used, and machine-readable format.

If you have given consent for specific processing, you may withdraw that consent at any time. This will not affect processing that has already occurred.

To exercise these rights, please contact us at: [insert contact email].

We may need to verify your identity before responding to your request.

13.1 Additional Rights for EEA/UK Individuals

If you are in the EEA or UK and believe we are processing your personal data unlawfully, you also have the right to lodge a complaint with your local data protection authority.

13.2 Additional Rights for California Residents (If Applicable)

If you are a California resident, you may have specific rights under the California Consumer Privacy Act (CCPA) or subsequent laws, which can include:

  • The right to know what categories of personal information we collect and how we use it.
  • The right to request deletion of your personal information, subject to exceptions.
  • The right to opt out of the “sale” or certain “sharing” of personal information (if applicable).
  • The right not to be discriminated against for exercising any of your privacy rights.

We do not knowingly sell personal information as defined under the CCPA. If our practices change, we will update this Privacy Policy and provide mechanisms to exercise opt-out rights where required.

14. Children’s Privacy

The Site is not intended for, and we do not knowingly collect personal information from, children under the age of 13 (or a higher age where required by local law).

If you believe that a child has provided us with personal information, please contact us, and we will take steps to delete such information as required by law.

15. “Do Not Track” Signals

Some browsers offer a “Do Not Track” (DNT) feature. There is currently no universally accepted standard for how to interpret DNT signals. As a result, our Site does not respond to DNT signals at this time.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other reasons.

When we make changes, we will:

  • Update the “Effective date” at the top of this page, and
  • Post the revised Privacy Policy on this page.

We encourage you to review this Privacy Policy periodically for any updates. Your continued use of the Site after any changes have been posted constitutes acceptance of the updated Policy.